A properly written job ad could be the distinguishing factor between attracting an average candidate or the best talent.

When creating job descriptions, you would want to avoid the cliche approach. However, you should bear in mind that job postings often introduce a potential employee to your company.

Job ads are an essential aspect of the hiring process, so it’s best to compose an attractive, engaging, and uniquely crafted description. This will help your job offer stand out from the numerous job descriptions posted on online job platforms.

These days, LinkedIn is one of the most popular job platforms recruiters utilise to post job ads to attract employees. With this in mind, let’s delve into how you can write and post a good job advert on LinkedIn.

Tips For Writing A Great Job Posting

Several factors make up a good job post. But here are just tips that will make your job ad post stand out on LinkedIn.

#1. Conduct a Job Analysis

Review your firm’s current payment plan and have it compared to the current market.

Research competitors’ job descriptions, job titles, and compensation, to get a comprehensive insight into what you’re up against.

You can find competitors’ job postings on platforms such as LinkedIn or any other job search websites.

When reviewing competitor job postings, it’s not a crime to take some of their ideas and fuse them into yours.

#2. Keep Job Titles Clear and Concise

Keep your job titles clear and specific. Do not fall for the temptation of wanting to come up with unique and creative titles. Instead, state your title without embellishments and also use recognised keywords.

#3. Word Range Shouldn’t Be Too Long

Longer job postings tend not to attract plenty of candidates. For an effective job posting to have a word length of about 300-700 words.

#4. Describe and Sell the Job Opportunity

Job seekers who are analysing new job opportunities need reasons to want your job over your competitors. Describe any perks of candidates from your company, such as gym memberships or discounts.

#5. Highlight the Culture and Vision of Your Company

Consider including reviews about your company as well as links to your company’s website and various social media platforms.

You could even design a segment on your company website. This page could have the company’s vision and goals. While showcasing your office environment,

This would give candidates a clearer understanding of your company because pictures can sometimes speak more than words.

Things You Need To Avoid

There are common errors that you need to be concerned about when writing a job advert. Below we outline the top four mistakes to avoid at all costs:

• Avoid unnecessary jargons
• Avoid making spelling or grammar errors
• Avoid leaving out key information

Conclusion

Your company hiring process begins with your job advert, and your brand reputation can be at risk if you don’t get it right.

Putting in timely investment on ensuring a good job advert is very important as it can boost application rates and save you money and resources.